I've been honored by having my coaching school, The Hudson Institute, select my proposal to run a workshop on branding at their annual learning conference next month. And today I happen to have zero meetings until 4:30 so that meant it was time to chain myself to my desk and start building out this workshop (I'm 100% opposite of someone who thrives off of a deadline and waiting till the last minute). So you could say that branding and what makes up a brand is on the brain right now.
And it got me to thinking -- each of us is really our own brand. And when I speak about what goes into a brand: it's core essence, core values and ultimately the experience it promises to deliver (over and over consistently) it's easy to see that each of these areas are key to who we are as people too, not just brands. And as you've heard me say time and time again on this blog, it starts with knowing who you are. Because you can't possibly promise a consistent experience if you don't know what the experience is comprised of.
When's the last time you thought about your own brand?
Take a stab at defining your own core values and beliefs and what experience you promise to bring across your network. You might be surprised by what you come up with and it might just help you better align to your own life by knowing who you are.
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